"Spray and Pray" -- a thing of the past
Are your marketing efforts largely spent trying to find those few
buyers that may have interest...only to find you're annoying and wasting
most of your resources on suspects that aren't in the market today? And
how many real customers did you overlook because they weren't targeted
in your campaign?
Mass marketing doesn't work anymore. The average person ignores over
a million marketing messages a year -- that's 3,000+ interruptions every
day for things they're not going to buy.. Yet they still buy some
things...
The new marketing era - attract those actually "looking"
The key today is to be easily found whenever a customer is in a
buying cycle. You need to be accessible everywhere along their "buying
continuum" -- when they're looking for fresh ideas, new solutions,
product reviews, comparisons, demonstrations and any other information
that helps them make sound decisions. They're in control so make sure
they find everything they need before they reach that last step -- the
purchase!
Engaging the buyer
Once the initial connection is made, you must progressively learn
more about their needs -- but not too quickly or they may run and hide.
But done right, you can continuously respond with the right offers at
the right time... all the way to the final decision.
To learn more....
Check out our blog -- it's loaded with new insights, tips and
techniques for attracting and engaging interested customers. |
